The beauty industry is dominated by misinformation--we cut through the noise & explain the research, empowering you to make educated skin care decisions.

—Paula's Choice, About Us

Supplmenting the Paula's Choice development team, we built branded interfaces and admin dashboards on a headless commerce/content management system with Salesforce Commerce Cloud.

As a result of CQL’s UX Audit, CRO recommendations, and front-end development enhancements, PaulasChoice.com generated a 53.6% increase in conversion rates year-over-year, reduced abandoned carts by 7.8%, and reduced abandoned checkouts by 62.5%! With Paula’s Choice, shoppers can enjoy the best of both worlds – effective, research-based skincare products and effective, research-based online user experiences that build brand loyalty and produce glowing results.

—CQL, Salesforce Commerce Cloud Case Study: Paula's Choice