About the client

Denon has been building, breaking, pushing, and inventing audio milestones for over a century. It's the backing behind the signature vivid and spacious sound.

—Denon, The story of Denon

The work

Following designer provided Figma comps I built HTML/CSS components and product page customizations to be consumed by Salesforce via XML. Einstein AI product recommendations were stylized and customized per customer segment. Navar provided excellent followup for building out a full sound experience.

From the employer

Using Salesforce Commerce Cloud as the ecommerce platform, CQL established a common framework that could be leveraged across all of Masimo’s brands while allowing brands the flexibility to keep their own identity and experiences. Denon launched as the first brand on the unified ecosystem, with a bespoke modernized design, intuitive industry-best D2C experiences, and 4 locales (US, CA, EU, and UK).

Denon’s new website drives user engagement and interaction, building a stronger connection between the Denon brand and the A/V experiences that people love. With improved navigation & product understanding, a focus on next-gen products, streamlined PDP & conversion funnels, and enhanced storytelling, Denon continues its legacy of innovation and sets a new standard of excellence for Masimo.

—CQL, Salesforce Commerce Cloud Case Study: Denon